Rawd Garden & Outdoor Furniture Exhibition
A specialised exhibition brand, positioned as a focused platform for outdoor design and sustainable living.
Client
National Exhibitions Company
Sector
Exhibitions & Conferences
Service families
Strategy
Brand & Identity
Content & Digital Presence
The challenge
A new exhibition needed its own presence: an identity and marketing plan to establish Rawd as a platform for outdoor design and sustainable living.
Ulike’s role
Ulike shaped Rawd’s marketing strategy and visual identity, produced advertising content and prepared the event marketing plan.
Ulike delivered:
Marketing Strategy
Visual Identity Design
Advertising Content
Event Marketing Plan
Approach
A botanical pattern and a garden palette give the exhibition a calm, natural character, carried by the line “A more beautiful environment, a calmer spirit.”
Execution highlights
Outdoor billboards
Street banners and flags
Staff badges and on-site signage
Event marketing plan
Brand identity video
