A distinctive identity your brand can use everywhere
Logo, visual system and guidelines designed to be recognised and applied consistently, from the first sign to the last presentation.
An inconsistent look
The brand looks different on the website, in proposals and on social media.
An identity the business has outgrown
The logo and visuals no longer reflect what the business does or where it is heading.
Easy to forget
The identity resembles competitors and gives people little to remember.
No rules to follow
Without guidelines, every new designer or supplier starts again and the brand drifts.
What Ulike delivers
Visual Identity
A distinctive identity that people recognise at every touchpoint.
Brand Guidelines
Keeping the brand consistent wherever it is applied.
Company Profiles & Presentations
Explaining who you are, or a complex plan, clearly and in your brand’s style.
Scope and deliverables are agreed in writing before work starts.
How an identity project runs
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Discover
Understand the business, the audience and the current brand.
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Concept
Explore identity directions and agree on one.
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System
Develop logo, colour, type and imagery into one system.
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Roll out
Apply it across touchpoints and document it in guidelines.
150
+
Clients
300
+
Projects
120
+
Advertising Campaigns
Frequently asked questions
Can you refresh an existing brand rather than start over?
Do we get brand guidelines?
What does an identity project include?
Do you design company profiles and presentations?
Do we need a brand strategy first?
Related insights
Brand Identity
When Does Your Company Need a Rebrand?
Seven honest signs that your identity no longer matches your business, what a rebrand really includes, and how to protect the recognition you have already earned.
Brand Strategy
Brand Strategy vs. Marketing Strategy: What’s the Difference?
Two terms that are often mixed up. A clear explanation of what each one answers, how they connect and which one your company needs first.