Brand Strategy
Know the market, the audience and where your brand should stand before you invest.
Who it’s for
Organisations launching a brand, entering a new market or rethinking how they compete.
The need it addresses
A clear position and message to guide identity, content and campaigns.
Main deliverables
Brand strategy
Audience segmentation
Brand direction for identity work
Deliverables taken from projects Ulike has delivered.
How we deliver
—
Brief
Agree goals, questions and the decisions the work must support.
—
Research
Field, digital and audience research as the project needs.
—
Define
Turn findings into a clear brand or marketing direction.
—
Hand over
Present the strategy and recommendations, with periodic reports where the work is ongoing.
Questions
Do you research the market yourselves?
Can strategy work continue after the first document?
Is strategy a separate project or part of a larger one?
Other services in Strategy
Other service families